Typefaces

Fonts

Heading Fonts

Primarily, this font will be used for headers across the site or allowing an element to mimic a header.

Univers 700 @include heavy-header
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Univers 600 @include demi-header
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Body Copy Fonts

These fonts are used for paragraphs, lists, links and anthing that is not a header.

Univers 700 @include heavy-header
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Univers 600 @include demi
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Univers 400 @include regular
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Univers 400 @include regular-italic
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Campaign Typefaces

These fonts are used for hero headlines.

Bison Bold @include hero
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Modernline @include script
Aa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Font Stack

Headers

Univers, Helvetica Neue, Helvetica, Arial, sans-serif

Body Copy

Univers, Helvetica Neue, Helvetica, Arial, sans-serif

Campaign Type1

bisonbold, Helvetica Neue, Helvetica, Arial, sans-serif

Campaign Type2

modernline, Helvetica Neue, Helvetica, Arial, sans-serif